The Mobile Frontier: A Guide for Designing Mobile Experiences by Rachel Hinman

Author:Rachel Hinman
Language: eng
Format: epub, pdf
Publisher: Rosenfeld Media
Published: 2012-06-15T16:00:00+00:00

FIGURES 5.25–5.27 Unlike GUIs, natural user interfaces don’t have a strong conceptual anchor, which can make users feel anchorless. In order to adapt to limited screen real estate, designers must allow users to “top in” to content, progressively revealing more information as the user engages with the experience.

Design Considerations for Mobile Experiences That Unfold

Patterns are emerging with regard to the way in which mobile experiences unfold. The following examples are patterns I’ve been tracking.

The Nested Doll pattern. Mobile experiences that employ the nested doll pattern are all about funneling users to detailed content (see Figures 5.28 and 5.29). The nested doll pattern also allows users to toggle easily between an overview screen displaying many pieces of content and a detail-level view of a specific piece of content. It’s a pattern that has a strong sense of forward/back movement.

Nested Doll examples: iPhone email app, BravoTV app, Netflix app

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